Rooted Maternal Wellness (“we,” “our,” or “us”) respects your privacy and is committed to protecting it. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://rootedmaternalwellness.com, contact us, or use our services.

By using this website, you agree to the terms of this Privacy Policy.

Personal Information You Provide
We may collect personal information that you voluntarily provide, including:

• Name
• Email address
• Phone number
• Mailing address
• Appointment, intake, or inquiry details
• Insurance information
• Payment information (processed securely through third-party providers)

Automatically Collected Information

• When you visit our website, we may automatically collect:
• IP address
• Browser type and device information
• Pages viewed and time spent on the site
• Referring website

This information is used to improve website performance and user experience.

How We Use Your Information
We use your information to:

• Provide lactation, infant feeding, and maternal wellness services
• Schedule, manage, and document appointments
• Communicate with you regarding care, follow-ups, and resources
• Process payments and insurance billing
• Send educational content, updates, or service information
• Improve website functionality and services
• Comply with legal, insurance, and regulatory requirements

Cookies & Tracking Technologies

• Our website may use cookies and similar technologies to:
• Analyze website traffic and usage patterns
• Improve site functionality and performance
• You can disable cookies through your browser settings; however, some features of the website may not function properly.

Sharing Your Information
Rooted Maternal Wellness does not sell or rent your personal information.
We may share your information only with:

• Secure, trusted third-party service providers (such as scheduling platforms, secure messaging systems, payment processors, and analytics tools)
• Insurance companies for billing and reimbursement purposes
• Legal or regulatory authorities when required by law
• All third-party providers are required to protect the confidentiality and security of your information.

Health Information & HIPAA
Some services provided by Rooted Maternal Wellness involve protected health information (PHI). When applicable, PHI is handled in accordance with relevant privacy and security standards.
Please note that general website contact forms and standard email communications may not be fully secure. Whenever available, secure portals or messaging platforms are used for sensitive health-related communication.

Data Security
We take reasonable administrative, technical, and physical measures to protect your personal information. While we strive to use commercially acceptable means to protect your data, no method of transmission over the Internet or electronic storage is completely secure.

Your Rights

• Depending on your location and applicable laws, you may have the right to:
• Request access to your personal information
• Request corrections or updates
• Request deletion of your information (subject to legal and medical record-keeping requirements)
• Opt out of non-essential communications

To exercise any of these rights, please contact us using the information below.

Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites.

Children’s Privacy
This website is not intended for children under the age of 13. We do not knowingly collect personal information from children.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

Contact Information
If you have any questions about this Privacy Policy or how your information is handled, please contact:
Rooted Maternal Wellness

• Email: info@rootedmaternalwellness.com
• Phone: (732) 466-7604
• Website: https://rootedmaternalwellness.com