If feeding your baby feels impossible right now...
YOU'RE NOT FAILING.
YOU JUST NEED SUPPORT.
Board-certified lactation consultants serving New Jersey
families with compassionate, expert care. Breastfeeding, pumping, or
bottle feeding—we support it all. In-home and virtual appointments.
Insurance accepted.
BOOK Now →
EVERY MOM DESERVES TO FEEL CONFIDENT FEEDING HER BABY
You don't have to do it alone.
Imagine feeding your baby without pain, without panic, without wondering if you're doing everything wrong. Picture yourself confident—whether you're breastfeeding, pumping, formula feeding, or doing a combination. You're getting rest. Your baby is thriving. Feeding has become the peaceful moment you always hoped it would be.
This is exactly what we help families achieve. Our board-certified lactation consultants provide the expert guidance, hands-on support, and evidence-based solutions you need. No more drowning in Google results at 2am. No more conflicting advice. Just real help that works.
Rooted Maternal Wellness
BOARD-CERTIFIED IBCLC, COFFEE-DEPENDENT, JUDGMENT-FREE ALWAYS, YOUR FEEDING ADVOCATE
Here's what makes us different: we don't believe there's one "right" way to feed your baby. Shocking, we know. We're board-certified IBCLCs serving families who need actual support—not judgment, not guilt, not outdated advice. We help with breastfeeding, pumping, formula feeding, and everything in between. We take insurance, we come to your home, we answer your panicked 2am texts, and we genuinely believe that however you're feeding your baby, you're doing great—you just might need some expert help to make it easier.
“As any first-time mom knows, feeding can feel completely all-consuming. Having Nicole's compassionate, evidence-based support made things so much easier...”
— Phanann P., First-time mom
YOU'VE BEEN GOOGLING FOR HOURS
The Search ends here
why does breastfeeding hurt so much
baby won't latch what do i do
is my baby getting enough milk
can I breastfeed and formula feed
when to see a lactation consultant
how to increase milk supply fast
Real talk: if you've spent the last hour staring at your boobs like they've personally betrayed you, Googling increasingly desperate variations of "WHY WON'T THIS WORK," and questioning every decision that led to this moment at 2am—hi, hello, we're board-certified lactation consultants who help with breastfeeding pain, latch struggles, supply anxiety, pumping issues, tongue ties, and every feeding challenge that's made you feel like you're failing (you're not). You just need actual expert help instead of Reddit threads from 2019.
We help with all of this— and more:
Painful Latching & Cracked Nipples
Proper positioning, tongue tie assessment, pain-free feeding solutions
Low Milk Supply Concerns
Supply assessment, evidence-based boosting strategies, supplementation support
Pumping & Return to Work
Pump settings, schedule optimization, maintaining supply while working
Formula Feeding & Combo Feeding
Choosing formula, paced bottle feeding, guilt-free transitioning
Tongue Tie & Medical Issues
Assessment, provider referrals, pre/post-procedure support
Book Now →
SUPPORT WHERE YOU NEED IT MOST
Serving all of New Jersey, with home visits currently available in Monmouth, Ocean, Camden, Burlington, Salem, and Mercer Counties. Expansion planned to cover all NJ. Our consultants are dedicated to helping you breastfeed successfully and achieve your breastfeeding goals.
Available nationwide & internationally
Our office is located in Mount Laurel, NJ within the Birchfield development
Here's how this works: if you're in a feeding crisis and need help fast, contact us and tell us it's urgent. We'll do everything we can to get you in as soon as possible—often same-day, sometimes within hours.
And if it's 2am and you're in pain or scared and can't wait until morning? Text "URGENT" or call and press option 2. It goes to voicemail, but the call will wake us up, and we'll call you back to help you through the immediate crisis. We'll then get you scheduled for a full consultation as soon as possible.
Because severe breastfeeding pain, babies who won't eat, and feeding emergencies don't wait for convenient hours.
REAL RESULTS
REAL PEOPLE
"We never felt any pressure to breastfeed above all else, which we found really comforting. After expressing resistance to getting our newborn's tongue tie released, she gave us options to feed more efficiently without it, which was so appreciated. She is so knowledgeable about baby anatomy and provided written and video resources we still use today."
— Rachel G., Google review
THE FAQ
When should I see a lactation consultant?
Here's the truth: if you're Googling "when should I see a lactation consultant," you should probably see one. But specifically, reach out if feeding hurts (it shouldn't!), if you're worried about supply, if your baby isn't gaining weight well, if latch feels wrong, if pumping isn't working, if you're going back to work and stressed about it, or if you just want reassurance that everything's okay. We also do prenatal consultations if you want to prepare before baby arrives. You don't need to be in crisis to get support—sometimes it's nice to have an expert confirm you're doing great.
What should I expect during a lactation consultation?
Your consultation typically lasts 60-90 minutes (we don't rush!). We'll start by talking about your feeding journey so far, what's working, and what's challenging. Then we'll do a feeding assessment—watching how your baby feeds, checking latch if breastfeeding, evaluating baby's oral anatomy, and doing a weighted feed if needed to see how much milk baby is transferring. We'll create a personalized care plan with specific, actionable steps and provide you with written resources and videos to reference later. You can ask as many questions as you want, and we'll follow up via text/email to check on your progress.
What's the difference between an IBCLC and other lactation professionals
Great question! IBCLCs (International Board Certified Lactation Consultants) have the most advanced training and certification in lactation care. We complete hundreds of clinical hours, pass a rigorous board exam, and maintain continuing education requirements. We can handle complex medical situations like tongue ties, low supply, premature babies, and other challenging cases. We can also work with insurance companies. All our consultants are IBCLCs—the gold standard in lactation care.
Note From The Founder
After years of working with families, here's what I know: there's no perfect way to feed your baby. There's only what works for YOUR family. I started this practice to create a judgment-free space where all feeding methods are supported—breast, bottle, formula, pump, or whatever combination keeps you and your baby thriving.
- Nicole Farese, ibclc
kind words
“I didn't think it would be worth it. It was. I didn't think it would work for me. It did. I didn't think I'd be *that* success story. I am. ”
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- CAMILLE S.
You're Still Here?
Look, we get it—you're thorough. You've read everything. You've seen the reviews. You know we're legit. So what are you waiting for? Your baby needs to eat, you need sleep, and we can help with both. Book the consult.
