Call or Text: 732-466-7604
If feeding your baby feels impossible right now...
YOU'RE NOT FAILING.
YOU JUST NEED SUPPORT.
Board-certified lactation care for families who want expert guidance without pressure, judgment, or agenda. Breastfeeding, pumping, formula feeding, or combination feeding — we support you, not a rulebook.
BOOK Now →
EVERY MOM DESERVES TO FEEL CONFIDENT FEEDING HER BABY
You don't have to do it alone.
Feeding was supposed to feel instinctual. Instead, it hurts. Or it’s confusing. Or it feels like every choice is being quietly evaluated by someone, somewhere.
If you’re exhausted, overwhelmed, or questioning yourself — nothing has gone wrong. Feeding challenges are common. And they’re fixable.
Imagine feeding your baby without panic.
Without pain.
Without wondering if you’re doing everything wrong.
Whether you’re breastfeeding, pumping, formula feeding, or combining approaches, you feel steady and informed. Your baby is thriving. And feeding no longer feels like the hardest part of your day.
That’s what we help families create — calm, evidence-based support that makes feeding feel manageable again.
EXPERT CARE, WITHOUT THE PUSH
Rooted Maternal Wellness is led by board-certified lactation consultants who believe two things can be true at once: breastfeeding is a powerful option — and feeding decisions are deeply personal.
We don’t pressure parents into exclusive breastfeeding.
We don’t shame formula use.
We don’t touch without consent. Ever.
We follow the evidence. We follow ethical standards. And most importantly, we follow your lead.
Because support should feel safe.
Not stressful.
“As any first-time mom knows, feeding can feel completely all-consuming. Having Nicole's compassionate, evidence-based support made things so much easier...”
— Phanann P., First-time mom
Yes, We are in network
Rooted Maternal Wellness
Check Your Insurance Coverage
See if we accept your plan before booking — no phone call needed.
Aetna PPO
We are in-network with Aetna PPO plans. Most lactation consultations are covered, though your specific benefits depend on your individual plan.
UnitedHealthcare PPO
We are in-network with UnitedHealthcare PPO plans. Lactation support is often well-covered — your exact benefits depend on your plan details.
Independence Blue Cross (IBX)
We are in-network with Independence Blue Cross PPO plans. Please note — IBX and Horizon Blue Cross Blue Shield are two separate plans. If you have IBX, you're in the right place!
Cigna PPO
We are in-network with Cigna PPO plans. Lactation benefits vary by plan — we recommend verifying your specific coverage before your visit.
Tricare
We are in-network with Tricare. Lactation support is a covered benefit for many Tricare members — your specific coverage depends on your plan type.
AmeriHealth
We are in-network with AmeriHealth PPO plans. Lactation benefits vary by plan — verify your specific coverage before your visit.
Horizon Blue Cross Blue Shield
We are not in-network with Horizon BCBS — and not by choice. Horizon does not credential IBCLCs (International Board Certified Lactation Consultants), which is the gold standard credential in lactation care. This is an industry-wide issue we're actively advocating to change.
Other Insurance
We may not be in-network with your plan, but that doesn't mean you can't be seen. Many families with out-of-network benefits are still able to get reimbursed for lactation support.
Coverage varies by individual plan. Always verify your specific lactation benefits with your insurer before your visit. Questions? Call us or send us a message.
YOU'VE BEEN GOOGLING FOR HOURS
The Search ends here
why does breastfeeding hurt so much
baby won't latch what do i do
is my baby getting enough milk
can I breastfeed and formula feed
when to see a lactation consultant
how to increase milk supply fast
If you’ve been stuck in an endless loop of searches — wondering why feeding hurts, whether your baby is getting enough, or if you’re missing something obvious — you’re not alone.
Painful latching.
Supply anxiety.
Pumping that doesn’t work the way it’s supposed to.
Tongue ties.
Returning to work and feeling like everything is about to fall apart.
These challenges don’t mean you’re failing.
They mean you need clear, expert support — not conflicting advice.
That’s where we come in.
We help with all of this— and more:
Painful Latching & Nipple Damage
Positioning support, gentle assessments, and feeding solutions focused on comfort — not pushing through pain.
Low Milk Supply Concerns
Clear evaluation, evidence-based strategies, and thoughtful supplementation support when needed.
Pumping & Return to Work
Pump setup, realistic schedules, and plans that protect your supply and your sanity.
Formula Feeding & Combo Feeding
Guidance without guilt — from choosing formula to paced bottle feeding and smooth transitions.
Tongue Tie & Medical Issues
Comprehensive assessment, provider referrals, and pre- and post-procedure support when appropriate.
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SUPPORT WHERE YOU NEED IT MOST
Serving all of New Jersey, with home visits currently available in Monmouth, Ocean, Camden, Burlington, Salem, and Mercer Counties. Expansion planned to cover all NJ. Our consultants are dedicated to helping you breastfeed successfully and achieve your breastfeeding goals.
Available nationwide & internationally
Our office is located in Mount Laurel, NJ within the Birchfield development
Here's how this works: if you're in a feeding crisis and need help fast, contact us and tell us it's urgent. We'll do everything we can to get you in as soon as possible—often same-day, sometimes within hours.
And if it's 2am and you're in pain or scared and can't wait until morning? Text "URGENT" or call and press option 2. It goes to voicemail, but the call will wake us up, and we'll call you back to help you through the immediate crisis. We'll then get you scheduled for a full consultation as soon as possible.
Because severe breastfeeding pain, babies who won't eat, and feeding emergencies don't wait for convenient hours.
REAL RESULTS
REAL PEOPLE
Rachel is able to breastfeed dispite tongue tie
"We never felt any pressure to breastfeed above all else... She gave us options to feed more efficiently without releasing tongue tie, which was so appreciated."
Christine can go to work without worry
"My 4-month-old cold turkey refused bottles when I went back to work. Nicole got her to latch onto a bottle and transfer milk for the first time in 1.5 weeks."
keri-anne is feeding with conifdence
"Nicole's team quickly checked if my insurance was covered... She came to my home... made me feel confident and supported as a first-time mom."
"We never felt any pressure to breastfeed above all else, which we found really comforting. After expressing resistance to getting our newborn's tongue tie released, she gave us options to feed more efficiently without it, which was so appreciated. She is so knowledgeable about baby anatomy and provided written and video resources we still use today."
— Rachel G., Google review
Board certified
EVIDENCE based
non-judgmental
apart of your village
THE FAQ
When should I see a lactation consultant?
Here's the truth: if you're Googling "when should I see a lactation consultant," you should probably see one. But specifically, reach out if feeding hurts (it shouldn't!), if you're worried about supply, if your baby isn't gaining weight well, if latch feels wrong, if pumping isn't working, if you're going back to work and stressed about it, or if you just want reassurance that everything's okay. We also do prenatal consultations if you want to prepare before baby arrives. You don't need to be in crisis to get support—sometimes it's nice to have an expert confirm you're doing great.
What should I expect during a lactation consultation?
Your consultation typically lasts 60-90 minutes (we don't rush!). We'll start by talking about your feeding journey so far, what's working, and what's challenging. Then we'll do a feeding assessment—watching how your baby feeds, checking latch if breastfeeding, evaluating baby's oral anatomy, and doing a weighted feed if needed to see how much milk baby is transferring. We'll create a personalized care plan with specific, actionable steps and provide you with written resources and videos to reference later. You can ask as many questions as you want, and we'll follow up via text/email to check on your progress.
What's the difference between an IBCLC and other lactation professionals
Great question! IBCLCs (International Board Certified Lactation Consultants) have the most advanced training and certification in lactation care. We complete hundreds of clinical hours, pass a rigorous board exam, and maintain continuing education requirements. We can handle complex medical situations like tongue ties, low supply, premature babies, and other challenging cases. We can also work with insurance companies. All our consultants are IBCLCs—the gold standard in lactation care.
Note From The Founder
After years of working with families, here's what I know: there's no perfect way to feed your baby. There's only what works for YOUR family. I started this practice to create a judgment-free space where all feeding methods are supported—breast, bottle, formula, pump, or whatever combination keeps you and your baby thriving.
- Nicole Farese, ibclc
kind words
“I didn't think it would be worth it. It was. I didn't think it would work for me. It did. I didn't think I'd be *that* success story. I am. ”
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- CAMILLE S.
You're Still Here?
Look, we get it—you're thorough. You've read everything. You've seen the reviews. You know we're legit. So what are you waiting for? Your baby needs to eat, you need sleep, and we can help with both. Book the consult.
